With educational content, you offer something that provides value without necessarily asking for patronage. It builds interest among those looking to buy from you and deepens loyalty among those who have already become your customers.įor engineers, scientists, technologists or creatives, educational content through storytelling helps to promote a new technological breakthrough, explaining how it was achieved, why it’s important and who will benefit. ![]() It tells your customers who you are, why you exist and why you matter. Educational Content Helps you Connect with Customers.Ĭompanies that know about the problems their customers have should consider creating content that provides solutions.īecause providing the right educational content makes a lasting impression on consumers.įor businesses, educational content through storytelling is the backbone of a high-performing communications strategy. I’m a learning content creator who understands the power of storytelling. The success of educational websites like WikiHow, which provides people with helpful online guides, and Axios, with its reports of news along with thoughtful explanations, is proof of the power of content that educates. Luckily, my skills as a learning content creator and writer excel in this area.įor businesses, educational content can help your customers, it can help the people important to your success. That’s why every brilliant innovator needs an equally brilliant storyteller. Obstacles that were overcome, “Eureka!” moments and visions of how society will benefit are all details that go into educational content and help create a compelling narrative.īut the engineers, scientists, technologists or creatives unlocking those advancements aren’t always best equipped to tell that story. Every technological advancement can benefit from a good story. ![]() Educational content is powerful because it helps.įor engineers or creatives, it helps you tell your story. This is where educational content shines. People are constantly in search of explanations and solutions. With a PhD in Creative Writing and a thorough grounding in the humanities, I can help you connect…with customers, with your work teams, and the people you need your ideas to reach. With intensive experience in broadcast news writing and podcast scriptwriting, I know how to tell your story. With a track record of excellence in educational content creation and decades of experience in higher education, I help businesses, engineers, creators and content production teams deliver the right educational content writing that makes a lasting impression. ![]() The problem with this approach is that it’s all too easy to lose sight of what content writing is supposed to accomplish, which is to: Too often, educational content is created to stand on its own, resulting in dry, boring content, such as overly technical manuals and rigid step-by-step guides.Īnd these days, many people seem to think that website content is just about getting as many views as possible. You also need to provide educational content to potential investors, and training content to your teams.īut getting the right creation and delivery of that content is not so easy. You need to deliver up-to-date, in-depth information to keep visitors to your website informed and engaged. The Best Content Educates.Īs a business owner, engineer, marketing professional, member of a human resources department or a creative, you know this better than anyone: And No Content Shines Brighter Than Educational Content. Please contact me to inquire about your project.You Need Content That Shines. See below for my education content marketing writing portfolio. I can help you with B2B and B2C education content marketing writing including articles, blog posts, reports, case studies, ebooks, whitepapers, facilitator/instructor guides, resource lists, curriculum, website content, grant letters, training manuals, newsletters, marketing materials, and more. ![]() My clients have included Northcentral University, University of Texas at Dallas, Colorado Northwestern Community College, New School for the Arts & Academics, Microsoft, Red Ventures, Help Desk Institute, CompTIA, National Association of Secondary School Principles, McGraw-Hill, JES & Co., NEXES Educational Services, IKON Office Solutions, Heathkit, Museum of Northwest Colorado, and more. I write B2B and B2C education content, with expertise in online education, corporate training, software training, education technology, grants, and curriculum development. As a writer as well as an educator and trainer, I bring real-world experience to my content writing. I am a freelance higher-education content marketing writer.
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